Dealing with this kind of friction is pretty common for many people now, as thrifty folk change contracts with TV, phone, broadband and other companies regularly to get the best price. In any business with subscribers there is a cost equated with getting new subscribers and so companies will, if pushed, provide mutually agreeable subscription discounts - that's good for the customer, it just requires a little interaction of the customer's part.
In its most recent full year results, FY2015, Adobe published record revenue. However, even then it was seeing the benefits of a steady income stream from subscriptions. The last time HEXUS reported on Adobe's financials, a couple of years ago, it was in the midst of the change-over and suffering as some clung to their boxed software, resisting the updates juggernaut. Adobe's transition from selling boxed software to adopting the cloud-based software subscription model is well documented and probably eagerly watched by other large software companies.
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